Autonomous
Livestock Management
& Data-Driven Insights
Tru-Test by Datamars empowers farmers with precise, real-time animal insights that drive better decisions. By combining solutions like Active Tag and Walk Over Weigh, we deliver connected, data-driven systems that improve animal health, productivity, profitability and sustainability across modern farming operations.
Our Livestock Solutions
What You’ll Get With Tru-Test
Integrated animal intelligence
Receive continuous behavioural, health, reproductive, and weight data.
Market-leading accuracy & reliability
Our software and products work 24/7 to ensure you’re always getting the most recent and accurate livestock insights.
Fully autonomous data collection
Save on labour! Our collection of products are designed to work without any operators, even in remote locations.
Improved herd performance
Receiving a constant stream of actionable insights lets you make the best decisions for your herd without the trial-and-error.
Designed for all farm types
Designed for pasture-based and intensive systems. We’ve got products that suit whatever your situation is.
One up-front cost: zero subscription fees
Pay for our products and cloud-based software all in one payment—No subscriptions, no hidden fees, all yours to keep.
Scalable, future-ready platform
Products and software built to grow with you. Grab only what you need now. There’s compatible options to scale as you grow.
24/7 & local customer support
Tru-Test provides 24/7 customer support for any technical issues or sales questions that arise.
Meet Our Farmers
Rosehill Dairy | Tru-Test Active Tag wearables
Kenny Baynes is the owner of Rosehill Dairy, 20km out of Gore. He runs 1000 cows and has been milking for 16 seasons. Before using Active Tag, he was sorting the cows manually using tail paint, but he wanted to improve consistency and productivity. The decision to go with Active Tag came down to value for money as well as the great service and back-up.
Our Partners
+ Integrations
Check out our socials!
Ready to upgrade your farm?
Get in touch with the Tru-Test team to see how Active Tag can transform your farm.
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