Meet Our Farmers

Real stories from real Tru-Test farmers

Tru-Test by Datamars empowers farmers with precise, real-time animal insights that drive better decisions. By combining solutions like Active Tag and Walk Over Weigh, we deliver connected, data-driven systems that improve animal health, productivity, profitability and sustainability across modern farming operations.

View Case Studies + Farm Resources

Case Studies And Farm Resources

Our Farmers

Tom Lambie’s 81% 6-week in-calf rate

Tom Lambie is no stranger to performance benchmarks. But this season, his herd has delivered exceptional results – an 81% 6-week in-calf rate and just 5.6% empties thanks to the adoption of Datamars Livestock’s Tru-Test Active Tag Collars and strong veterinary support.

Bespoke Reports

1. Calving Transition Reports

This report is for calving transition time, allowing you to compare animal performance on your farm against a benchmark

Bespoke Reports

2. The Pre-Mating Reports

A pre-mating report shows your herd's cycling rate, in the lead-up to mating.

Bespoke Reports

3. Mating Reports

Mating reports are generated weekly throughout the mating period. During the first three weeks, the key focus is achieving a 90% submission rate, a critical target linked to a high 6-week in-calf rate.

Bespoke Reports

4. Late Mating Reports

Late mating reports are generated weekly towards the end of the mating period. The focus on the report is 'phantom cows' which can be 10% of non-returning cows.

Bespoke Reports