The automated reports represent a significant leap forward in data-driven insights for the industry. In a first for many, the days of manually pulling reports or digging through software are over. These tailored reports are generated automatically and sent directly to your email once a week throughout the season. Literally, all you have to do is open the email and see your performance vs previous weeks and how you compare to the set of New Zealand industry benchmarks.
The reporting suite is designed to mirror the rhythm of your farm, providing specific insights exactly when they matter most:
- Calving Transition
Compare rumination and feeding performance for your whole herd, 2-year-olds, and 3-year-olds against benchmarks. - Pre-Mating (Weekly for 5 weeks)
Monitor cycling rates and identify non-cyclers early. Supports proactive treatment of non-cycles by the planned start of mating. - Mating (Weekly)
Keep your eyes on the prize with a focus on achieving a 90% submission rate in the first three weeks. - Late Mating
A specialised focus on the phantom cows that can quietly drive up your empty rates.
Beyond the big-picture graphs, each report includes a summary of key exceptions, with detailed Excel lists attached for:
- Heats without a mating recorded: A great way to spot if your drafting gate is playing up.
- Matings without a recorded heat.
Data is most powerful when shared. For specific treatment plans, you can add your veterinarian or farm advisor as an administrator to your Datamars Livestock account — with no extra cost from Datamars.
This article originally appeared as an email bulletin from DAIRY Country on 25 March 2026.
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